CHARITY

Mi2’s charity work is like a relay race: from the starting line, like a baton, it continues to be passed on.

Founded almost 22 years ago, Mi2’s consistently creative, high-quality projects have enabled it to stand out from the crowd by creating its own, distinctive style.

Yet leading brands also need to give back. Mi2 designs are people-focused, as are its corporate responsibility projects.Yet leading brands also need to give back. Mi2 designs are people-focused, as are its corporate responsibility projects.

At the beginning of this year, Mi2 launched a charity initiative, which saw its employees donate clothing and send goods to poor villagers in the south-western province of Guizhou. These donations have had a positive impact on local communities. But after finding out that many local children are forced to drop out of school due to family poverty, Mi2 wanted to do more. To raise awareness of the lives and conditions of young people living in poor mountainous areas, Mi2 decided to sponsor a junior high school student.

Chen Guofa, the young boy sponsored by Mi2, had attended junior high school in Longli County up to first grade and had studied very hard. However, his family situation forced him to drop out. With his mother afflicted with rickets and his father dealing with mental illness, their family income from farming was stretched too thin. His brother had also just started school.

Mi2's sponsorship gave Chen Guofa a second chance at school. It may prove to be life-changing.

As part of this charity drive, Mi2 staff also donated clothing, books and toys to Chen.

While a leader in its field, Mi2 remains rooted in people and communities. Mi2 takes its social responsibilities seriously, and hopes to use its influence for the benefit of society.

We hope that more and more companies will join us in our mission to share love, bring hope and change the world in years to come.