Mi2, a brand known for winning multiple design awards in the Asia-Pacific region, has expanded its footprint in Taiwan with three new retail projects in Taipei, unveiled at Taipei's new skyline landmark, the Breeze Nanshan Mall.

The Breeze Nanshan Mall opened in Nanshan Plaza, in Taipei’s Xinyi District, this January. The second-tallest building in the city after landmark skyscraper TAIPEI 101, the plaza has become a top tourist destination – and an instant Instagram hit. The mall is affiliated to the Breeze Group, one of three high-end malls it has developed on the island. 

The Breeze Nanshan has set multiple records. It houses the largest Breeze supermarket in Asia, represents the first location in Taipei for Japanese shopping operator Atré, and is home to flagship stores from international brands including Blue Bottle Coffee, Beams, and Niko. Views of TAIPEI 101 can be enjoyed from the luxurious Smith & Wollensky sky restaurant in the mall.

The Mi2 projects launching in Taipei are all located on the first floor of the Breeze Nanshan and serve as retail spaces for three unique luxury eyewear brands. While exploring the design concept of the retail stores, the Mi2 team has captured the unique characteristics of these up-and-coming eyewear brands to create unique spaces to showcase the outstanding personality and spirit of each brand.

GENTLE MONSTER

GENTLE MONSTER is a fashion sunglasses brand that combines retail and art in innovative ways, creating extraordinary environments and designs. The personalized retail space Mi2 has created for GENTLE MONSTER invites the brand's loyal customers into a dream-like fantasy world.  

The props and displays in the store create futuristic scenes that could be straight out of a Hollywood sci-fi movie.

The choice of warm and cool colors and the combination of different materials seamlessly melds traditional retail space layouts with modern visual art. While retaining the basic retail functions of display and sales, this innovative approach opens up new possibilities in terms of how to use the space.

Puyi Optical

Puyi Optical chose to retain a combination of Chinese and Western styles. The brand is comfortable with classical Chinese charm, but also provides carefully-selected luxury glasses from around the world.

The Mi2 team gave the Puyi Optical shop in Breeze Nanshan a simple and elegant tone, with a light brown color scheme and a hint of luxury from gold decorations. 

In keeping with the natural wood decor of Puyi Optical’s other high-end stores, the display space comprises wooden stands and light-colored materials to create a  modern, chic look.

The bright gold table lamp and warm yellow details create a comfortable, luxurious mood.

LINDA FARROW

Legendary British eyewear brand Linda Farrow is known for its avant-garde, vintage, and dramatic design style. The brand believes sunglasses are a crucial part of fashion apparel and are committed to challenging traditions and breaking rules. Since the 1970s, Linda Farrow has been popular among celebrities including Yoko Ono, Beyoncé and Duchess of Sussex Meghan Markle.

With a minimalist style, prominent geometric elements and use of gold materials throughout the space, the Linda Farrow retail store space created by Mi2 expresses the brand's modern personality.

Prominent gold lines clustered together shout modernity. Their use with a cool gray background creates an unforgettable visual effect – understated yet ostentatious at the same time.

The successful launch of these three projects in Taipei’s new landmark building signals Mi2’s arrival in Taiwan. The brand plans to bring more brilliant designs to the island in the future. Following its success in Mainland China and Hong Kong, Mi2’s Taiwanese expansion will help to cement its position as an industry leader in the design of high-end business and retail spaces in the Asia-Pacific region.